Build Trust to Grow Sales
It doesn’t matter where you look, or who you talk to, business professionals are talking about how business in general and sales lead generation in particular has changed. Rising operational costs combined with the growth of the internet have made a dramatic impact not only on how we take products and services to market and start conversations that generate sales, but also on how our potential clients find us.
GOOGLE has become a verb and the internet is where prospects go to find answers to solve the problems they face in their business. With just a few clicks of their mouse, potential clients can find all the product information and comparisons they need without ever speaking to us.
In fact 75% of B2B Buyers use online search during the information gathering phase prior to making a decision about the people they’ll do business with and the products and services they’ll buy.
It’s true, our prospects are no longer waiting for us to bring them information. They’re actively using Google and social business media platforms like Linkedin to find answers and solutions online. Think back to the last time you needed information, did you call up a company or did you GOOGLE it? I think we can all agree, online search has changed the way we find solutions to the challenges we face.
The question now is – What are you doing today to put your business in front of more prospects?
If you haven’t kept up with the new online sales techniques or technology is not your strong suit, you might be feeling a little overwhelmed.
DIGITAL MARKETING BUSINESS DEVELOPMENT SERVICES
We offer a wide range of services for the B2B and B2C markets. Below are examples of project categories we can work on. All projects start with Project SET UP and move forward with Project TAKE ACTION.
Cheryl specializes in a co-creative partnership (a blend of strategic consultation and business development tactical application) to put you and your company consistently in front of prospects to BUILD TRUST and MAXIMIZE the sales potential buried in your prospect list.
- Email MARKETING AUTOMATION | DIGITAL MARKETING
- Set up / publish / manage Email campaigns
- Set up / publish / manage Newsletter publication
- CONTENT DEVELOPMENT | DIGITAL MARKETING
- Power Point development
- Online Training – Webinar Development / Management, Audio Editing
- White Paper / eBook Development
- Word Press Website Development / Management
- LinkedIn – Profile Development / Optimization / List Building
- AUTOMATE Lead Generation and Follow Up | DIGITAL MARKETING
- Create a sign up box for your website or social media site to generate leads.
- Set up email marketing / automation to create your back office Signature Follow Up Marketing ENGINE
- Automation – Create / Manage your sales winning follow up formula of connected conversations to build trust and
Webinar Series Example
Conversations With Expert Entrepreneurs was developed by Cheryl in January 2011 for the launch of Kickstart Your Company, her business development training site. This series created a broadcast platform to showcase clients and other business professionals and generated a potential client list for the company’s launch.
In June 2015 Cheryl Scoffield, The Follow Up Specialist, shared The 4 Keys To Successful Masterminding on her webinar series Conversations with Experts Entrepreneurs.
Click the link to listen in and learn insider tips to help you find the right mastermind to support the growth of your business.
Interested in creating a webinar series to showcase your company?
Call Cheryl today at 647-556-5101 or EMAIL Cheryl to discuss your requirements.
Dig into the statistic – 75% of B2B Buyers use online search during the information gathering phase prior to making a decision about the people they’ll do business with and the products and services they’ll buy.
Cheryl can help your company shift gears and package your expertise into online content to educate your prospects when and where they are searching for information. Digital content which positions you as the ‘Go To Expert’ in your marketplace, putting you in front of more prospects to increase sales opportunities.
Get started today integrating online strategies into your business. Why wait!
Consistent High Visibility
Cheryl Scoffield is an Award Winning Online Marketing Expert consistently recognized for generating a high volume of targeted traffic.
In the early 2000’s Cheryl was ranked #1 Highest Viewed Profile on the Roaring Women website during the 18 months of her membership during start up, achieving Elite Ambassador status.
Today that tradition continues with interview requests from major market newspaper,
Toronto Star for a front page Business Section article and international Journey To Success Radio showcasing thought leaders to listeners in over 100 countries. Read the full Media Page
Her Linkedin Profile has been recognized as Top 1% of Viewed Profiles on that social business website and
winning the Constant Contact Promotional Partner Contest three times for Summer Networking Bash 2013 and 2012 and International Networking Day in 2012.
In 2010 Cheryl helped her client Grace Attard, Founder of eSpot, the spot for entrepreneurs, generate a strong start during the launch of her company. In fact Grace credits Cheryl’s amazing network, systematic way of following up and incredible knowledge of automating processes for helping her keep in touch with new contacts and build a community of entrepreneurs to attend information sessions about her new business. As a result her information sessions were jam packed and her business eSpot immediately attracted new clients and members.
While Cheryl Scoffield has established herself as The Follow Up Specialist, many of her clients think of her as The Follow Up Marketing Engine Specialist, because of her expertise helping small to medium sized companies, business consultants and coaches integrate the new online marketing and social business strategies into their traditional business building techniques. Cheryl’s business development training programs reveal business growth strategies that build relationship to multiply the results of your marketing initiatives by 9 TIMES. In the advanced business development training programs you’ll learn how to develop a systemized approach to new business development and follow up and create your back office Signature Follow Up Marketing ENGINE of connected conversations that nurture relationships and build trust while filtering out tire kickers & filling your pipeline with qualified prospects ready to be turned into new clients.
Below are examples of additional BUSINESS DEVELOPMENT SALES SUPPORT SERVICES Project categories we can work on.
- VIRTUAL SALES ASSISTANT
- NOT your garden variety Virtual Sales Assistant service to help with general office needs and MAINTAIN your current business. This is proactive support to GROW YOUR BUSINESS.
- OUTBOUND CALLING | List Building
- Verify contact information – Gather market intelligence
- Appointment Setting Services – Trade Show Follow Up
Get to know you meetings + follow ups to rekindle the conversation
- Client satisfaction surveys
- Speaker Spots
- SALES LEAD MANAGEMENT | CRM Customer Relationship Management
- Organize sales leads into one central location for sales lead tracking
- Segment your list into Prospect, Client, Partner etc
- Manage appointments + follow ups
- Set up / Manage Opportunities
- Set up / Manage Projects + Tasks
All services are designed to keep you connected until the 5th – 12th contact where 80% of sales are WON!
This is where you really start filtering out the tire kickers and filling your pipeline with QUALIFIED PROSPECTS ready for you to turn into new clients.
Business Development Training
Cheryl Scoffield, The Follow Up Specialist also offers a wide range of Digital Marketing and Business Development Training sessions.
To access the full range of training available please visit Kickstart Your Company.
Seats in each training session are LIMITED – to give each participant an opportunity to step into The BUSINESS GROWTH SPOTLIGHT and get their questions answered.
Cheryl is also available for travel to conferences or trade shows. Contact Cheryl to discuss your requirements.
Cheryl Scoffield, The Follow Specialist, has a wealth of strategic resources ready to share with you to create and launch your systematized approach to lead generation with the specific intent of following up to maximize the sales potential buried in your prospect list.
Tap into the business development ‘Done For You’ Virtual Sales Support Services you need to get organized today. Then move forward to harness technology and automate your prospecting process to create your back office Follow Up Marketing ENGINE of connected conversations that build trust while filtering out tire kickers and filling your pipeline with qualified prospects ready for you to turn into new clients.